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Baker Briefing | Podcast

Politics Behind the 2026 FIFA World Cup

June 17, 2026 | Kristian Coates Ulrichsen, David M. Satterfield
 May 7, 2026, United States. The trophy of the 2026 FIFA World Cup and the official Adidas Trionda ball on the green lawn of the stadium.
Adobe Stock / fifg

Table of Contents

Author(s)

Kristian Coates Ulrichsen

Fellow for the Middle East | Codirector, Middle East Energy Roundtable

David M. Satterfield

Director, Baker Institute for Public Policy | Janice and Robert McNair Chair in Public Policy

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Tags

Baker BriefingSportswashingSportsSoft powerPublic DiplomacyForeign policy

About the Episode

As the 2026 World Cup begins, the world’s biggest sporting event is also becoming a stage for broader debates about politics, access, and global influence. Questions surrounding visa restrictions, rising travel costs, international tensions, and the role of sport in shaping national image have shifted attention to issues that extend beyond the game itself.

Host David M. Satterfield is joined by Baker Institute Fellow Kristian Coates Ulrichsen to examine how the World Cup has become intertwined with geopolitics, soft power, and the evolving relationship between sports and diplomacy. Together, they explore whether a tournament designed to unite the world can still fulfill that mission amid growing political and economic pressures.

This conversation was recorded on June 12, 2026.

Listen and subscribe to “Baker Briefing” on Apple, Spotify, or your preferred podcast platform.

About Baker Briefing

Hosted by David M. Satterfield,  the “Baker Briefing” podcast delivers timely analysis on breaking policy developments and other critical policy issues of the day in conversations with experts at the Baker Institute. New episodes are released weekly.

Select episodes of “Baker Briefing” are recorded in front of a live audience at Rice University in Houston, Texas. These recordings are free and open to the public. To learn about upcoming recordings and other public programming from the Baker Institute, subscribe to our “Events Digest” newsletter, delivered weekly.

 

 

This material may be quoted or reproduced without prior permission, provided appropriate credit is given to the author and Rice University’s Baker Institute for Public Policy. The views expressed herein are those of the individual author(s), and do not necessarily represent the views of Rice University’s Baker Institute for Public Policy.

© 2026 Rice University’s Baker Institute for Public Policy
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