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Webinar — USMCA’s Entry into Force: Prospects and Challenges for North American Trade

Although most observers agree that the renegotiation process of the North American Free Trade Agreement (NAFTA) was more complicated than it had to be and that the final text is less than perfect, at the end of the day NAFTA’s replacement, the United States-Mexico-Canada Agreement (USMCA), does represent an important modernization of the framework under which trade will take place in North America in the coming decades. The USMCA enters into force on July 1. Its implementation poses important challenges for corporations, investors and other key actors, who will have to interpret the agreement, wait for rules and regulations to be rolled out, retool their business models to conform to it and understand the new general incentives landscape for trade and investment. This webinar explored the prospects for success and the challenges of implementing the new USMCA through the analysis of experts on commerce and economic integration in North America.

This event was sponsored by the Center for the United States and Mexico. Additional support for this webinar was provided by Transnational Dispute Management. Follow @BakerCtrUSMEX on Twitter and join the conversation online with #BakerMexico.


11:00 a.m. — Presentation
11:30 a.m. — Q&A

Featured Speakers

C.J. Mahoney, J.D.
Deputy United States Trade Representative for Investment, Services, Labor, Environment, Africa, China, and the Western Hemisphere

Charles “Chip” Roh
Former Assistant U.S. Trade Representative for North America; former Deputy Chief Negotiator, North American Free Trade Agreement for the United States; former Associate General Counsel, Office of the United States Trade Representative

Kenneth Smith-Ramos
Partner and International Trade Consultant, Agon International Trade Consultants; former chief negotiator for the modernization of the North American Free Trade Agreement for Mexico

Colin Robertson
Vice President and Fellow, Canadian Global Affairs Institute; former member, Deputy Minister of International Trade’s NAFTA Advisory Council and the North American Forum; former member, negotiation team for the Canada-US FTA and NAFTA

Welcome Speaker

Tony Payan, Ph.D.
Françoise and Edward Djerejian Fellow for Mexico Studies, Baker Institute; Director, Center for the United States and Mexico, Baker Institute


David Gantz, J.D.
Will Clayton Fellow in Trade and International Economics, Baker Institute




Wed, July 1, 2020
11 a.m. - noon
(GMT-0500) US/Central


Online webinar