John Zogby, president and CEO of Zogby International, remains by all accounts the hottest pollster in the United States today. In November 1996, Zogby alone called the presidential election with pinpoint accuracy, and national tracking polls by Zogby International in 2000 foretold the tightening of the race for president while all other firms projected an easy victory for Gov. George W. Bush. He discussed the intricacies involved in polling politics from the questions asked to analyzing results and shared some of his predictions for the future.
