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Center for the Middle East



Mohammed bin Salman’s Regional Rebranding Campaign

Kristian Coates Ulrichsen

Mohammed bin Salman’s Regional Rebranding Campaign.

Saudi Arabian Crown Prince Mohammed bin Salman's tour of the five smaller Gulf states in December confirmed him as the public and diplomatic face of Saudi Arabia’s regional policy, but it may take years to rehabilitate his international image, writes fellow Kristian Coates Ulrichsen.

Read his article from Arab Center Washington DC, also published in Responsible Statecraft.