James Zogby, Ph.D., is the founder and president of the Arab American Institute and a senior adviser with the polling firm Zogby International. He writes a weekly column appearing in 20 Arab newspapers and hosts a weekly call-in discussion program on Abu Dhabi television. Zogby"s book "Arab Voices: What They are Saying to Us, and Why It Matters" reveals the results of the 2009-2010 Zogby International polls conducted across a number of Arab countries covering Arab opinions about America and the Middle East. Drawing from this data, Zogby contests widely held myths about the Arab world, including: the uniform existence of a backward and aggressive Arab mindset; the notion of Arabs as consumed by hatred of the West; and the idea that Arabs are blinded by violent religious teachings. In addition to overturning these and many other falsehoods, Zogby outlines what Western governments and society as a whole can do to bridge the crippling gap of understanding that exists between the West and the Middle East.